Meet Our Team

Cheryl Reiser Headshot

Cheryl Reiser - President

I was born and raised in outside the city of Detroit. I did not begin working with Developmental Disabilities until I participated in an internship through my undergraduate university in Ann Arbor. I was so scared yet excited at the same time. At the time there were no programs for Applied Behavior Analysis only something called Behavior Modification or Behavior “Mod”.

This sounded cool for a 20-year-old growing up in the 60’s and 70’s. By the time the internship was over, I knew then that I wanted to work not only with people with disabilities but people with challenging behavior problems as well. I moved to Florida and worked about one year through the closing of Sunland Orlando. Sunland Orlando was filled with scary hallways, tunnels, and basements. Sunland was one of Florida’s Institutions for adults and even children with developmental disabilities. Patient’s beds lined up alongside of each wall. There were 20-30 beds one right after another. The clients had no privacy, no choices and certainly no rights.

I honestly believe that I cried everyday over something I saw, smelled, or heard. My family said, “come home”. I thought about if for about a minute and said, no I want to make sure that every patient here is placed somewhere better than Sunland. Even though the building had a scheduled closing date, I continued (along with about 5 other Behavior Program Specialists, as we were called) running 15-minute trials throughout the day with my case load of 8-10. We worked on “eye gouging”, “projectile vomiting”, “feces eating and smearing” and “headbanging” that was so intense the tile floor would crack. We worked on the most intense behaviors imaginable, but I found, with these problem behaviors, I was in my element. It was so heartbreaking, but I felt I could make a difference. The hospital successfully closed, moving all the patients to group homes called “clusters”.

Years later the facility was condemned for their unethical practices of housing individuals with disabilities with reports of rape, abuse, and ongoing neglect. I returned to school to obtain my master’s degree in human services administration from Nova Southeastern University in the 1980s. Nova was not offering degrees in ABA at that time. I worked on my master’s degree while I worked with a Behavioral Agency located in Stuart Florida. This was a return to an environment of challenging behaviors in a Day Program setting. It was here where I was asked if I wanted to go through the CBA Coursework and sit for a State Exam for the Florida Association for Behavior Analysis.

I agreed and was the only one who passed in my group of 6 who took the coursework and exam together. ABA had already become my passion. I began working for Dr. Sherrie Titus, BCBA-D, one of my favorite people and mentor. She taught me so much more about Behavior Analysis and even encouraged me to open my own practice. I wanted to become more skilled in Behavior Analysis, at this time Dr. Martinez at FIT was offering coursework for what was now called the BCBA Exam. I was interested in all the above. I took the coursework through FIT on site with Dr. Martinez, who was an incredible instructor.

I opened Strategies, Inc. in January of 2000. I opened the office in a building less than 500 square feet and started with one client. Once I hit 10 clients, I knew I needed more help. I began hiring one person at a time. Today we are located in a beautiful building located in Port Orange Florida, employing/contracting with approximately 90 staff consisting of BCBAs, BCaBAs, RBTS, Clinical Leads, and our terrific Office Staff. We continued to grow and in January of 2019 we expanded our services to the kids of Baltimore, Maryland. Today we see families and kids all over the state of Maryland and Central to North Florida.

Cindy Pegg Headshot

Cindy Peggs – Billing & Payroll Coordinator

Meet Cindy Peggs our Finance Coordinator. Cindy is a native of Northeast Ohio, who moved to the sunshine state in 2009. She began her career with Strategies, Inc in 2010 as an administrative assistant and she is now the Finance Coordinator handling all aspects of billing and payroll. When she is not working, she enjoys boating, sitting by the pool with friends and spending time with her two granddaughters Raelyn and Ryla and her dog, Bentley.


Dr. Jada Tucker – Lead Clinical Director - Maryland

Dr. Jada Tucker is from Baltimore, MD and is one of clinical lead directors at Strategies Inc. ABA . She has 13 years of experience in the field of ABA and began her journey working and assisting in research on the Neurobehavioral Unit at Kennedy Krieger Institute in 2009 while pursuing her undergraduate degree. Dr. Tucker became a BCBA in 2015 and obtained her Ph.D. in Applied Behavior Analysis from The Chicago School of Professional Psychology in May of 2020. During her PhD studies, Dr. Tucker had the opportunity to study abroad in South Africa where she used ABA principles to promote justice reform and eradicate racism present within social structures across the country. Since then, she has had the opportunity to create cultural competence platforms at 2 different ​agencies where she has held group meetings and CEU presentations educ​ating those on how to create behavior change to promote change at a systemic level. Dr. Tucker has a wide range of experience across several domains of ABA but is most passionate about providing quality ABA therapeutic services and autism awareness resources to minority youth and their families.

She is also very passionate about uplifting and mentoring members of her ABA community including those aspiring to obtain their BCBA or Ph.D. She is a co-founder of the Instagram support group @blackgirlsinaba, a community that means so much to her, and she is dedicated to highlighting and celebrating the work and accomplishments of black women in the field that may sometimes go overlooked or unnoticed (because representation matters). Through the promotion of community outreach and research, she hopes to improve the in-home model of ABA in underserved environments.

Tammy Negri Headshot

Tammy Negri – Chief Behavioral Officer - Medwaiver & FUMCH

Tammy Negri is a native Floridian who received her Master of Science degree in Psychology from Stetson University in 1993. She completed her coursework through Florida Institute of Technology where she received her BCaBA credentials in 2003. She went back in 2009 and further completed coursework at FIT and received her BCBA credential in 2011. She has worked with individuals with developmental disabilities for approximately 25 years, both children and adults. She has lengthy experience working with adults with high intensity behaviors, both in group home and family home settings.

She became a Strategizer in 2012 and is currently the Chief Behavioral Officer overseeing the Medicaid Waiver program. Tammy has a son, Justin, and a mastiff named Abbey. In her leisure time, she enjoys traveling, home decor projects, and spending time with her family. She is an avid runner and also spends some of her time coaching at a local Crossfit gym in DeLand. The beach is her favorite place to visit and practice self-care.

Stacey Dietrich

Stacey Dominy – Lead Clinical Director

Hello. I am Stacey Dominy, MA, LMHC, BCBA, Lead Clinical Analyst – West Volusia. I received my Master’s degree in Clinical Psychology from the University of Central Florida in 2010. I worked as a Licensed Mental Health Counselor (LMHC) for several years, working with adults and children in various settings, including residential substance abuse facilities, group homes providing care for children in foster care as well as children with severe mental health and/or behavioral diagnoses, and family homes.

I became a Strategizer in 2015 and returned to school to complete coursework and became a Board Certified Behavior Analyst (BCBA) in 2017. I have worked with both children and adults with developmental disabilities and/or severe behavioral diagnoses. I enjoy working with younger children and their families the most, as it is a joy to see the progress made as these little ones meet milestones many parents feared they would never reach, such as engaging in appropriate play with others and potty training.

I firmly believe that it is the caregivers who deserve the recognition for these milestones, as the BCBA simply provides the tools (behavioral strategies and interventions) needed for the caregivers to implement and build upon. In my spare time, I enjoy attending rock concerts (front row, of course), spending time with my friends and family, and relaxing at home with my “baby” Jani (Golden Retriever).

Derek Schicker

Derek Schicker – Lead Clinical Director

Meet Derek Schicker, MS, BCBA, Lead Clinical Analyst for North Florida. He was born and raised in Deltona, Florida and currently resides in Jacksonville. He completed his Bachelor of Science in psychology from Georgia Southwestern State University. He graduated from Nova Southeastern University with a Master of Sciences in Developmental Disabilities with a Concentration in Applied Behavioral Analysis in 2017. He has been in the field for 10 years where he has had the opportunity to work with clients from infancy to adulthood with varying disabilities. He has experience in several different settings including clinic, home, school, work programs, and the community.

He enjoys writing and implementing interventions focusing on parent training, problem behavior reduction, increasing replacement behaviors, and providing supervision to his team members. Derek has a lot of intensive early intervention experience and his areas of expertise include addressing food selectivity, functional communication training, toilet training, and problem behavior reduction. He has been a Strategizer since February 2018.

Tara Laxton

Tara Laxton – Lead Clinical Director & Easter Seals Coordinator

Hi! I am Tara Laxton, MA, BCBA, Clinical Coordinator for the Easterseals contract. I became a Strategizer in 2014 when my family relocated from New Jersey to New Smyrna Beach, FL. I have been working in the field of ABA for over 15 years primarily with children and adults diagnosed with Autism Spectrum Disorder and other intellectual disabilities. I have worked in a variety of settings, including in-home, schools, and group homes. I received my Master of Arts degree with a specialization in Psychology in 2011 and became a BCBA in 2014, after completing ABA coursework at Florida Institute of Technology.

I am passionate about all areas of the field of Applied Behavior Analysis, but particularly enjoy providing training and supervision to other clinicians and RBT’s, parent training and making a meaningful difference in children’s lives. In my free time, I enjoy spending time with my husband and three children going to theme parks, the beach, and spending time with friends.

Vicky Sand - Human Resource Director

The spring of 2021 I moved to Daytona Beach to work in a local hospital as a Registered Respiratory Therapist. Still in the midst of the Covid pandemic, I quickly realized the hospital environment was not where I wanted to end my healthcare career. I began applying for jobs within the Daytona Beach area and came across the Client Intake Coordinator for Strategies, Inc. After my interview, I had a great feeling about the purpose, the mission and the people involved in the Strategies organization.

I was offered the Client Intake position in May 2021 and quickly settled into the Strategies family and elevated into assisting with Human Resources in the Port Orange office over the next year. After going remote and taking on more responsibilities, I was offered and accepted the Human Resources Director position in the Fall of 2023, covering the Strategies locations in Maryland and Florida.



Latonya Lilly

Latonya Lilly - Lead Assistant Director (Maryland)

Meet Latonya Lilly, our Assistant Clinical Lead for the Maryland Team. Latonya was born in Baltimore, Maryland. She attended Morgan State University where she obtained her bachelor’s degree in biology. At Morgan State University, Latonya discovered her passion for psychology. Although the change from natural science to social science was a difficult decision to make, Latonya decided to forfeit her dream of attending medical school to pursue the field of psychology. Latonya enrolled in a master’s program at Ball State University. During her academic journey, Latonya gained experience working with children with autism spectrum disorder. She worked with children as young as 1.5 years and as old as 17 years.

Latonya also worked in both clinical and home settings. After obtaining her master’s degree in special education with an emphasis in Autism, Latonya decided to pursue her PhD. Latonya was accepted in the Doctoral of Psychology program at Capella University in 2022. While visiting the Dominican Republic, Latonya had the opportunity to meet with various women who have children on the spectrum. Latonya heard despairing stories of inaccessible and expensive care. She has made it her mission to help families in Latin American countries obtain the knowledge they need to help their children.

Latonya has been with Strategies Inc. since July 2019. She started as an RBT soon after passing her BCBA exam. Latonya won Employee of the Year in 2022. She has since been promoted to the Assistant Lead Director in Maryland.

Our Trainers

  • Arielle Wajsman

    RBT Trainer
  • Kayla Tortorella

    RBT Trainer
  • Erin Kupps

    RBT Trainer
  • Cherokee Potter

    RBT Trainer
  • Telecia Willis

    RBT Trainer
  • Kori James

    RBT Trainer
  • Matthew O’Keefe

    RBT Trainer