Meet Our Team
Cheryl Reiser – President
I was born and raised in a suburb of Detroit, called Warren Michigan. I didn't begin working with Developmental Disabilities until I participated in an internship through my undergraduate university in Ann Arbor. I was so scared yet excited at the same time. At the time there were no programs for Applied Behavior Analysis only something called Behavior Modification or Behavior “Mod”. Sounded cool for a 20-year old growing up in the 60's and 70's. By the time the internship was over, I knew then that I wanted to not only work with people with disabilities but with challenging behavior problems.
I moved to Florida and worked about one year through the closing of Sunland Orlando. Scary hallways, tunnels and basements were used to get around to various places within the hospital. Sunland was one of Florida's Institutions for adults and even children with developmental disabilities. Patient's beds lined up alongside of each wall. 20-30 beds one right after another. No privacy, no choices and certainly no rights. I honestly believe that I cried everyday over something I saw, smelled or heard. My family said, “come home”. I thought about if for about a minute and said, no I want to make sure that every patient here is placed somewhere better Sunland. Even though the building had a scheduled closing date, I continued (along with about 5 other Behavior Program Specialists, as we were called) running 15-minute trials throughout the day with my case load of 8-10. We worked on "eye gouging”, “projectile vomiting”, “feces eating and smearing" and "headbanging" so hard the tile floor would crack. The worst of the worst possible behaviors and for some reason I was in my element. It was so heartbreaking, but I felt I could make a difference. The hospital successfully closed, moving all the patients to group homes called "clusters”. Years later the facility was condemned for their unethical practices of housing individuals with disabilities with reports of rape, abuse and ongoing neglect.
I returned to school to obtain my master's degree in human services administration from Nova Southeastern University. This is still the 1980's and Nova was not offering degrees in ABA. I worked on my master's degree while I worked with a Behavioral Agency located in Stuart Florida. This was a return to working with challenging behaviors located in a Day Program setting. It was here where I was asked if I wanted to go through the CBA Coursework and sit for a State Exam for the Florida Association for Behavior Analysis I agreed and was the only one who passed in my group of 6 who took the coursework and exam together. It had already become my passion. I began working for Dr. Sherrie Titus, BCBA-D, one of my favorite people and mentor. She taught me so much more about Behavior Analysis and even encouraged me to open my own practice. I wanted to become more skilled in Behavior Analysis. At this time Dr. Martinez at FIT was offering coursework for what was now called the BCBA Exam. I was interested in all the above. I took the coursework through FIT on site with Dr. Martinez, who happened to be an incredibly good instructor. Strategies, Inc. opened January 2000. I opened the office in a building less than 500 square feet and started with one client that went to me. Once I hit 10, I knew I needed more help. I began hiring one person at a time. Today we are located in a beautiful building in Port Orange, employing/contracting with approximately 65 staff. BCBAs, BCaBAs, RBTS, Clinical Leads, and our terrific Office Staff. We are also excited to announce that in January of 2019 we have expanded our services to the kids of Baltimore Maryland. We are so excited and honored to take on this new adventure.
Shane Roberts – Vice President
Hello everyone. My name is Shane Roberts. I was born and raised in Pikeville, Kentucky. I knew early on in life I wanted to explore and enjoy life's journey. After graduating high school in 1995, I started college and quickly became fascinated with human behavior. In 1998, I began working at the Kentucky Youth Academy. It was there I found my passion and met my mentor, Dr. Rocky Hall. He took me under his wing and from there it was history. I have been in the field ever since working various roles with different agencies ranging from Direct Care staff to Director of Administrative Services. I have had the privilege to work in the states of Kentucky, Ohio and Florida. I became a Strategizer in January 2018. Currently, I am the Vice President at Strategies Inc. I oversee client intake, human resources, marketing, events and day to day business operations. I believe that all lives matter and by working together we can make a difference in the lives of the families we serve. In my free time, I enjoy watching Kentucky basketball, being outdoors, spending time with friends and family and playing with my dog.
Edward Smith – Executive Assistant/Marketing and Events Coordinator
Hi, my name is Edward Smith. I was born in Clinton, North Carolina and raised in Richmond, VA. I moved to Port Orange, Florida in January 2013 to enjoy the beach and warmer weather. I officially became a Strategizer in June 2018 when I accepted the position as Marketing and Events Coordinator. I have over ten years of experience in the hospitality industry as well as five years in customer service. I enjoy making a difference in others lives and believe working together we can make a difference in our community. I am a Registered Behavior Technician, CPR/First Aid/AED Instructor, and Notary at Strategies Inc. Currently, I am the Executive Assistant/Marketing and Events Coordinator working under the direction of our President, Cheryl Reiser. In my free time, I am a celebrity hairstylist who enjoys making wigs, spending time with friends and family, and playing with my dog.
Cindy Peggs – Billing & Payroll Coordinator
Hi. My name is Cindy Peggs. I was born and raised in Ohio where I started my business career working in the entertainment industry. Throughout my career, I worked as a Marketing Coordinator and Traffic assistant for a couple of local radio station conglomerates including WKKY-FM, WZOO-FM, WREO-FM, WFXJ-FM and WFUN-AM. I graduated from Kent State University with a degree in Business Management. I relocated to the Sunshine State 10 years ago with my husband and daughter. I have been a Strategizer since November 2010. I started out as a part time file clerk. Through hard work, perseverance and opportunity, I am now the Billing and Payroll Coordinator handling all aspects of accounts payable, invoicing and audits. I enjoy spending time with my family, especially my granddaughter and my three fur babies. I like to refinish and repurpose old furniture in my spare time. I also enjoy the outdoors, shuffleboard, and watching my favorite football team, the Pittsburgh Steelers. I am an active member of the Elks, American Legion, Fraternal Order of Eagles, and the Moose Lodge.
Joanne KcKinney – Client Intake & Records Management Specialist
Hello. I’m Joanne McKinney. I was born in Pennsylvania and raised in South Carolina. I moved to Port Orange, Florida in 2014 when my husband was relocated here for work. I have been in customer services, administration, client intake and records for the better part of twenty years. Currently, I am the Client Intake and Records Management Specialist for Strategies Inc. I became a fellow Strategizer in October 2018. I aim to please and appreciate all of our families. I enjoy assisting each of you with the intake process. I am a wife, mother and “Memaw” just like many of you. I have a strong work ethic and lots of compassion for my career. Thank you for trusting me to be your first step in the process of ABA therapy. I look forward to hearing from you. Let me help you strategize your life.
Tammy Negri – Chief Behavioral Officer - Medwaiver & FUMCH
Tammy Negri is a native Floridian who received her Master of Science degree in Psychology from Stetson University in 1993. She completed her coursework through Florida Institute of Technology where she received her BCaBA credentials in 2003. She went back in 2009 and further completed coursework at FIT and received her BCBA credential in 2011. She has worked with individuals with developmental disabilities for approximately 25 years, both children and adults. She has lengthy experience working with adults with high intensity behaviors, both in group home and family home settings. She became a Strategizer in 2012 and is currently the Chief Behavioral Officer overseeing the Medicaid Waiver program. Tammy has a son, Justin, and a mastiff named Abbey. In her leisure time, she enjoys traveling, home decor projects, and spending time with her family. She is an avid runner and also spends some of her time coaching at a local Crossfit box in DeLand. The beach is her favorite place to visit and practice self-care.
Christine Tucker – Lead Clinical Supervisor - East Volusia
Hi, I am Christine Tucker, MS, BCBA, Lead Clinical Supervisor – East Volusia. I believe we change the world, one behavior at a time. Through many years applying Behavior Analysis principles to improve people’s lives, I have witnessed many positive outcomes achieved through consistent and effective team effort. I have been blessed to work as a team member in a wide variety of environments and with diverse communities of people. I thrive when people are learning, and in my current position of Lead Clinical Supervisor with Strategies, Inc., where I have been a Strategizer since 2008. I strive to teach and lead through a position of service to others. Most recently, I have focused efforts on teaching improvement of caregivers’ self-charge with the intended outcome of providing the best care to our loved ones. Thus, my self-charge time includes family, friends, church, concerts, travel, my 57 Chevy, and self-defense practices.
Stacey Dietrich – Lead Clinical Supervisor – West Volusia
Hello. I’m Stacey Dietrich, MA, LMHC, BCBA, Lead Clinical Supervisor – West Volusia. I received my Master’s degree in Clinical Psychology from the University of Central Florida in 2010. I worked as a Licensed Mental Health Counselor (LMHC) for several years, working with adults and children in various settings, including residential substance abuse facilities, group homes providing care for children in foster care as well as children with severe mental health and/or behavioral diagnoses, and family homes. I became a Strategizer in 2015, returned to school to complete coursework and became a Board Certified Behavior Analyst (BCBA) in 2017. I have worked with both children and adults with developmental disabilities and/or severe behavioral diagnoses. I enjoy working with small children and their families the most, as it is a joy to see the progress made as these little ones meet milestones many parents feared they would never reach, such as engaging in appropriate play with others and potty training. I firmly believe that it is the caregivers who deserve the recognition for these milestones, as the BCBA simply provides the tools (behavioral strategies and interventions) needed for the caregivers to implement and build upon. In my spare time, I enjoy attending rock concerts (front row, of course), spending time with my son and husband, and relaxing at home with my “babies” Jani (Golden Retriever) and Ozzy (German Shepherd.)
Derek Schicker – Lead Clinical Supervisor - North Florida
I’m Derek Schicker, MS, BCBA, Lead Clinical Supervisor, North Florida. I was born and raised in Deltona, Florida. I currently reside in Jacksonville. I completed my bachelors of science in psychology from Georgia Southwestern State University. I also played soccer while attending school there. I graduated from Nova Southeastern University with a Master of Sciences in Developmental Disabilities with a Concentration in Applied Behavioral Analysis. I have been in the field for 8 years where I have had the opportunity to work with clients from infant to adulthood with varying disabilities. I have experience in several different settings including clinic, home, school, work programs, and the community. I enjoy writing and implementing interventions focusing on parent training, problem behavior reduction, increasing replacement behaviors, and providing supervision to my team members. I have lots of intensive early intervention experience and believe my areas of expertise include addressing food selectivity, functional communication training, toilet training, and problem behavior reduction. I have been a Strategizer since February 2018. In my spare time, I enjoy going to the gym, playing soccer, cooking and spending time with my wife and 2 kids.
Melissa Theodore – Lead Clinical Supervisor - Maryland
Melissa Theodore earned her master’s degree in education in 2017 and is currently earning her doctoral degree in applied behavior analysis at the Van Loan School of Behavior Studies. Melissa spent a number of years at the May Institute in Randolph, MA and most recently was a Clinical Specialist on the Neurobehavioral Unit at the Kennedy Krieger Institute. She is a board certified behavior analysts and licensed behavior analyst in Maryland. Prior to becoming a behavior analyst, Melissa earned her Juris Doctorate degree from New England Law Boston where she focused on special education law and mediation. Her research interests include the assessment and treatment of severe problem behavior, the dissemination of evidenced-based clinical interventions, and verbal behavior.
Tara Laxton – Clinical Coordinator - Easter Seals
Hi. I’m Tara Laxton, MA, BCBA, Clinical Coordinator for the Easter Seals contract. I became a Strategizer in 2014 when my family relocated from New Jersey. I have been working in the field of ABA for over 10 years primarily with children and adults diagnosed with Autism Spectrum Disorder and other intellectual disabilities. I received my Master of Arts degree with a specialization in Psychology in 2011 and became a BCBA in 2014. I am passionate about providing training and ongoing supervision to other clinicians and RBT’s, parent training and making a meaningful difference in children’s lives. In my free time, I enjoy spending time with my husband and three children at Disney World.